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Archive for July, 2013

A Family of Difference Makers

This is why we do what we do

Over the past few years, we at Volunteers of America have embarked on a journey to better tell the stories of the people we serve and the work we do. For us, its much more than just a branding or marketing effort … it’s an attempt to define the essence of what we do and why we do it. One ideal has risen to the top as part of this process: that of being a “difference maker.”

I’m reminded of the quote from American philosopher William James: “Act as if what you do makes a difference. It does.” As part of our efforts to better spread the word about our work, we’ve created a manifesto of sorts for Volunteers of America. It begins … “We are Volunteers of America. And we are the first to step forward, taking on the most crushing problems. The dire. The hopeless. The untouchable. And we make a difference. Because we not only perceive the burdens of others, we know firsthand what it means to make them lighter. This is why we do what we do.™”

How can you not be inspired to action?

At our recent national conference in Washington, DC, hundreds of difference makers from throughout the Volunteers of America family joined in celebrating each other’s accomplishments, sharing our challenges, learning together and growing as an organization. It’s the one time each year that many of our frontline difference makers have an opportunity to meet and share with others like them. Each of these people has now returned home, back to the work of serving people most in need and hopefully making a lasting difference in their lives. Making that difference truly is why we do what we do.

– By Mike King, National President and CEO, Volunteers of America

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