Archive for December, 2013

Need Knows No Season

December Blog Post
Every year, starting in the middle of November, I’m frustrated and disappointed by the amount of attention given to Black Friday and the material aspects of Christmas. Most of the time, when people camped out in front of stores on Thanksgiving are interviewed about their motivations, they talk about buying things for themselves rather than using the holiday sales to buy gifts for others.

The spirit of Christmas is not about buying the latest electronic gadget or going to parties. This is a time when we reflect on those who may not be able to afford presents under the Christmas tree, or who will be separated from loved ones during the holiday. It is a time of generosity toward others by giving of one’s spirit, not just giving material things. This is a time when we hold our loved ones close and celebrate the blessings we have been given.

That’s not to say that many people don’t give generously of themselves, both financially and with their time and efforts, during this time to help others. But it’s also a shame that so many people wait until the Christmas season to demonstrate this spirit of generosity. Need knows no season, and the people we serve turn to us for help all 12 months of the year. While the economy shows signs of improvement and unemployment appears to be dropping, many Americans still struggle to see the light at the end of the economic tunnel. And these people will still need help come March or April, long after the Christmas season has passed.

The importance of donations from individuals can never be overstated. Philanthropy makes a critical difference in the lives of people we serve. It helps us fill gaps in existing funding to create new services in response to emerging needs. Our nation has a strong tradition of giving that has broadened access to health and human services, fostered an appreciation for our history and cultural heritage, advanced scientific and medical research, and supported a variety of other programs vital to the health of our nation.

During the Christmas season, or any time of year, we at Volunteers of America hope everyone remembers the true spirit of giving and focuses on helping those in need.

– By Mike King, National President and CEO, Volunteers of America

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